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Chinese marketing: 5 creative Chinese New Year marketing ideas
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Chinese New Year: What is it and how is it celebrated?
WebMar 3, 2024 · Lanvin. French luxury brand Lanvin, owned by Chinese conglomerate Fosun Group, experienced the fastest surge in search volumes on WeChat. Lanvin’s 2024 CNY campaign tapped into the … Source: YouTube, Analysis by daxue consulting, Chinese new year marketing campaigns of 2024 For their 2024 Chinese New Year marketing campaign, Apple has launched a short film shot on an iPhone 12. American filmmaker Lulu Wang directed this film. The film Nian is a modern-day portrayal of the legendary … See more Source: YouTube, Analysis by daxue consulting, Chinese new year marketing campaigns of 2024 Adidas in China and Shanghai advertising agency Hypemakercreated a … See more Source: The Brick Fan, Analysis by daxue consulting The Danish toy manufacturer Lego is actively boosting sales in China. In 2024, the company overtook local giant Alpha Group to become a leading toy company. China … See more Source: Dao Insights, Analysis by daxue consulting For the Chinese New Year 2024, McCafé has prepared a campaign representing nostalgia marketing in China. McCafé used the popular Chinese children’s TV series … See more Source: Burberry, Analysis by daxue consulting Burberry is a British brand, manufacturer of luxury clothing, accessories and perfume. As of 2024, Burberry in China … See more WebChinese New Year 2024 will fall on Sunday, January 22nd, 2024. The date of the Chinese New Year is determined by the Chinese lunar calendar. The date changes every year … first republic bank stock down